The final took place last Wednesday at Costa’s roastery in Lambeth, London.

Elia competed with 10 other finalists to eventually be awarded third place in the contest. Contestants had travelled from China, India, the Middle East and around Europe for the final.

Elia’s professionalism impressed the judges, as did his specially created drink, called Anima Nera, which is a double espresso with an infusion of mint, liquorice and star anise, which he says reflects his Irish and Italian connections.

So far there has been some great coverage of Elia in the Irish media, including a feature in the Evening Echo and the Irish Star.

As the lead central agency globally for Costa Coffee, we’ve been working away at promoting its ice-blended drinks range, Frescato, during the summer.

This involved developing a global toolkit including all media materials, advice on running smooth campaigns and image usage.

Extensive coverage across all markets has been achieved, delivering not only greater volume of articles but higher key message penetration.

To view some of the results, visit: Helping Costa Stay Cool All Over The World